In modern culture we are surrounded by promotional signs. In some
cases these symbols come to be the thing people associated with the
business. It does not matter if the business sells burgers, computers or
coffee, if the symbol is recognisable enough people will know where
your business is and where to find it.
Before you approach a design company think about where you want your sign. If you are in a mall or in the centre of a town or city you need to get outside and imagine yourself as someone walking past. Try to think about where people are likely to look and how you intend to direct them.
This also applies to signage outside stores. For example if you are based in a mall think about the direction people walk in. You need to make sure the sign will be at the right eye level. This means it has to be the right size and be positioned in the right way so people heading towards your store see it.
Another thing to consider is the type of sign you have got. A fixed one is best if you simply want to direct people. These can consist of your logo, a basic summary of your business and contact details. Alternatively you could have two signs at the front of your business that customers can read before they walk in. One can have the logo while another one provides the information.
Some companies want to attract customers from the road side and want signs that will attract the attention of people driving past in their vehicles. In this context signs need to be as simple as possible. There is a very small window of opportunity as someone drives past. Therefore a logo, a simple description of a business and an arrow can often be enough so that people know what your business is, know what you do and know where to go in order to get there.
A professional company ought to be willing to discuss this with you and offer you feedback, helping you to create the right image for your business. With email it is now easier to send a company images to work with. Remember to send them high resolution images so that they look as clear as possible. If the pictures are low resolution they will be fuzzy and this is not appropriate for promotional images.
Ideally you want to speak with at least three companies. This will allow you to gauge their services to decide what suits your business. Remember that a good deal may not necessarily be the lowest cost. Given that this is promoting your business you need to invest in a good level of quality. You are literally investing in your own image so it is important to take pride in it!
There are numerous companies that can design promotional signs for you. Shopping around and careful comparison will allow you to find the ideal designer to suit you. Use your regular search engine to find out what is available in your local area.
Before you approach a design company think about where you want your sign. If you are in a mall or in the centre of a town or city you need to get outside and imagine yourself as someone walking past. Try to think about where people are likely to look and how you intend to direct them.
This also applies to signage outside stores. For example if you are based in a mall think about the direction people walk in. You need to make sure the sign will be at the right eye level. This means it has to be the right size and be positioned in the right way so people heading towards your store see it.
Another thing to consider is the type of sign you have got. A fixed one is best if you simply want to direct people. These can consist of your logo, a basic summary of your business and contact details. Alternatively you could have two signs at the front of your business that customers can read before they walk in. One can have the logo while another one provides the information.
Some companies want to attract customers from the road side and want signs that will attract the attention of people driving past in their vehicles. In this context signs need to be as simple as possible. There is a very small window of opportunity as someone drives past. Therefore a logo, a simple description of a business and an arrow can often be enough so that people know what your business is, know what you do and know where to go in order to get there.
A professional company ought to be willing to discuss this with you and offer you feedback, helping you to create the right image for your business. With email it is now easier to send a company images to work with. Remember to send them high resolution images so that they look as clear as possible. If the pictures are low resolution they will be fuzzy and this is not appropriate for promotional images.
Ideally you want to speak with at least three companies. This will allow you to gauge their services to decide what suits your business. Remember that a good deal may not necessarily be the lowest cost. Given that this is promoting your business you need to invest in a good level of quality. You are literally investing in your own image so it is important to take pride in it!
There are numerous companies that can design promotional signs for you. Shopping around and careful comparison will allow you to find the ideal designer to suit you. Use your regular search engine to find out what is available in your local area.
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