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Why you should have a business blog



Like social networking applications such as Facebook, blogging is simply another form of social networking - just on a grander scale and just like these other social networking applications there are a few reasons why people turn to blogging as a form of social interaction. Now you have the whole world as your audience rather than just your family and friends.

There are a huge number of blogs that appear to have a reason or function behind them, it seems that every shop and business website now has a blog section. There are a gazillion websites that tell you (quite dubiously in my opinion) how to make money from blogging if that's what you desire but what if your blog doesn't have a particular reason or function and what about all the bloggers who are not doing it to make money, what can their motivation be.

Well I'm one of those people, proper ordinary, mostly boring as hell and with no particular set of objectives in mind so I'm hoping to shed some light on what has been amusingly (and probably quite rightly) called 'vanity blogging' - see Annie's knitsofacto blog for a great post on the subject.

Sometimes I like to think that blogging is a way of providing pages and pages of primary source information about life right now for future generations. Imagine if we could read a blog today written by an ordinary lady in Tudor England or Cleopatra's Egypt....it would be really bloody cool and so I kid myself into thinking that is exactly what I'm doing, giving an unknown person in 2112 or even 2512 a good old laugh knowing that I have a crochet and yarn buying addiction, a penchant for stripes and quite like the odd glass of red wine!

Blogging will get me results. It will if you take the time to do it right. In other words, give blogging the commitment it requires. Blogging for a business is only one aspect of a good marketing program. And blogging will get results. In fact, those businesses who have a blog get more leads and get more business.




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