I have recently started making my business a blog business. Sure, I
have a couple corporate clients I build and manage a digital platform
for. Sure, I own my own media company where we are 'testing' a lot of
things right now. But what I'm really passionate about is this, typing
this post and providing value to other bloggers' experiences online by
sharing my struggles failures experiences. Building a business blog.
Set an income goal. Look at your current income (from whatever, your other income streams, your J-O-B) and add to that 15%. Then make it your goal to make that each month. The goal here is to substitute your other income with blog income, freeing yourself to do what you love.
Branding. With an ever-growing population that is relying more and more on online research before taking their decision to buy a product or service, a business blog can be used not only to create brand awareness but also to position the company as the business leader and a 'must consider' resource thus generating more business for the company. A blog helps to confirm credibility, deliver the message clearly and also motivates the prospective buyer to connect emotionally with the brand.
Work hard for traffic. Study the gurus like Ana Hoffman, John Chow and Zac Johnson. Not how they make money, but how do they get traffic.If you know how to get traffic you are 80% there. After that you need to learn to target better, capture leads, rule social media and split test. I am focusing ONLY on traffic right now for my business blog, but my experience with building eCommerce sites and products helped me set up all that first before I started working furiously on traffic.
Self-promotion. Although people frown at reckless promotion on a blog, no one minds a little self-promotion every now and then. So there's absolutely no harm in using the business blog to announce product launches, events and newsworthy items with respect to the business.
About the Author:
Set an income goal. Look at your current income (from whatever, your other income streams, your J-O-B) and add to that 15%. Then make it your goal to make that each month. The goal here is to substitute your other income with blog income, freeing yourself to do what you love.
Branding. With an ever-growing population that is relying more and more on online research before taking their decision to buy a product or service, a business blog can be used not only to create brand awareness but also to position the company as the business leader and a 'must consider' resource thus generating more business for the company. A blog helps to confirm credibility, deliver the message clearly and also motivates the prospective buyer to connect emotionally with the brand.
Work hard for traffic. Study the gurus like Ana Hoffman, John Chow and Zac Johnson. Not how they make money, but how do they get traffic.If you know how to get traffic you are 80% there. After that you need to learn to target better, capture leads, rule social media and split test. I am focusing ONLY on traffic right now for my business blog, but my experience with building eCommerce sites and products helped me set up all that first before I started working furiously on traffic.
Self-promotion. Although people frown at reckless promotion on a blog, no one minds a little self-promotion every now and then. So there's absolutely no harm in using the business blog to announce product launches, events and newsworthy items with respect to the business.
About the Author:
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