Keyword intent consists of keywords that are used to target
searchers that are most likely to have interest in your product.
Customers normally intend to search for terms that are closely related
to the product that they are looking for, that's why keywords for the
items should be matched with their intentions. It is a must that you are
aware of the intentions of your would-be customers because this
information will be the starting line of the creation of advertising
campaigns for your products and for you to know what to write in the
content of your landing page on the net.
There's always a proper way in doing business online and when it comes to PPC performance, it would be great if you can give the searcher a marketing strategy that is relevantly matched to his purposes when he uses Google in searching for something. Everyone who goes online has questions in mind that he wants to be answered by doing research. Your ad is making him an offer. If the offer that your marketing endeavor makes is close to the intention of the searcher, there is a big chance that your advertisement will earn a click.
The most suitable method to consider in creating your internet marketing is to identify the purposes of those who are visiting your site. Intentions can be very different and targeting them with the same ad is a lost opportunity. To illustrate, some online enthusiasts visit the virtual world to intentionally buy something while others are still in the stage of doing research. If you push too soon for the researcher, you may drive them away. Better to create a strategy to catch your searcher at every stage and move them along in the sales process.
The Behaviour of Customers and Levels of Procurement
There are three main intentions one can consider - research, reflection, and action. In the research stage, searchers use various ways to find what they're looking for and do these in stages. At the very beginning of the process, they often use general keywords to find general information.
In reflection stage, web searchers narrow their selection because they are now more informed and know what type of service or product they really want. In this level, online surfers have already in their minds concrete information of the items that they want to search on and what they actually need.
In the level of action, online finders are already knowledgeable of the exact product or service that they need and taking an action is the next thing that they want to do. They normally find a very credible website with good background and history in doing virtual transactions. In this action stage, web searchers are going to use very specific keywords. This is the famed long tail keyword that everyone seeks. Basically, this is the popular long tail keyword that every individual searches on. Consumers are now in the right phase and competition is not the name of the game here.
Keep it Relevant
It is very vital that the copy of advertisement and the landing page would properly match those intentions that you are eyeing to serve. Therefore, if an online enthusiast is still in the stage of research, it is very important that you offer him an ad that is being supported by a comprehensive landing page. By ensuring close relevance between your keyword, ad copy and landing page you can increase your click through rate and quality score which ultimately means you'll pay less for clicks.
Instead of asking the consumer too much too soon and losing them entirely, provide the user the content they are looking for, and nurture that relationship to gain the sale in the future.
About the Author:
There's always a proper way in doing business online and when it comes to PPC performance, it would be great if you can give the searcher a marketing strategy that is relevantly matched to his purposes when he uses Google in searching for something. Everyone who goes online has questions in mind that he wants to be answered by doing research. Your ad is making him an offer. If the offer that your marketing endeavor makes is close to the intention of the searcher, there is a big chance that your advertisement will earn a click.
The most suitable method to consider in creating your internet marketing is to identify the purposes of those who are visiting your site. Intentions can be very different and targeting them with the same ad is a lost opportunity. To illustrate, some online enthusiasts visit the virtual world to intentionally buy something while others are still in the stage of doing research. If you push too soon for the researcher, you may drive them away. Better to create a strategy to catch your searcher at every stage and move them along in the sales process.
The Behaviour of Customers and Levels of Procurement
There are three main intentions one can consider - research, reflection, and action. In the research stage, searchers use various ways to find what they're looking for and do these in stages. At the very beginning of the process, they often use general keywords to find general information.
In reflection stage, web searchers narrow their selection because they are now more informed and know what type of service or product they really want. In this level, online surfers have already in their minds concrete information of the items that they want to search on and what they actually need.
In the level of action, online finders are already knowledgeable of the exact product or service that they need and taking an action is the next thing that they want to do. They normally find a very credible website with good background and history in doing virtual transactions. In this action stage, web searchers are going to use very specific keywords. This is the famed long tail keyword that everyone seeks. Basically, this is the popular long tail keyword that every individual searches on. Consumers are now in the right phase and competition is not the name of the game here.
Keep it Relevant
It is very vital that the copy of advertisement and the landing page would properly match those intentions that you are eyeing to serve. Therefore, if an online enthusiast is still in the stage of research, it is very important that you offer him an ad that is being supported by a comprehensive landing page. By ensuring close relevance between your keyword, ad copy and landing page you can increase your click through rate and quality score which ultimately means you'll pay less for clicks.
Instead of asking the consumer too much too soon and losing them entirely, provide the user the content they are looking for, and nurture that relationship to gain the sale in the future.
0 comments:
Post a Comment